The earliest information about the Straldzha area dates back to 1610 in various historical documents and legends. South-East Bulgaria's century-long history, even today, keeps the remains of an ancient Thracian and Mediaeval settlement, a crossroad between South and Northern Bulgaria and the Black Sea Coast, bearing, according to some legends, the name “Straldzha” and according to others - “Strelcha.” Legends tell of the secret recipe of a local alcoholic beverage passed down over the centuries by word of mouth only among the inhabitants of the region, preserved in the old traditions of Straldzha and revived in the IX century.
Today, this drink is known as Muscat rakia and it is the symbol of the Straldzha region. It carries the spirit of years gone by and centuries of traditions passed from father to son, bequeathed by the first settlers of these lands to the generations to come. Today we know well that one of the secrets of the rich flavour and intensity of the rakia in this area, and an inseparable part of the ancient recipe, are the Muscat vines, the main occupation of some of the oldest settlers in the area. The Straldzhanska rakia recipe was kept in secret and passed down from generation to generation in several local families. After the IX century, the young descendants of the first families in Straldzha began the production of Straldzhanska rakia anew. It is prepared from private high-quality Muscat vineyards, with the specific taste of the past and the traditions of their ancestors, and the mastership of the modern generations. In 1986 Vinprom Yambol incorporated this century-old recipe into the first “Straldzhanska Muscat Rakia,” which allows us to get in touch with the region's history, their traditions, their life.Back to News