After another successful year for the wines from the Persona series, the renowned and beloved Vinprom Yambol proudly discloses part of the reasons that had led to the furore around the incredible wines. It turns out that one of the main advantages of the Persona wines is that they follow a firm market trend to offer products in line with the fashionable tendencies imposed by world market leaders. Namely– fresh, fruity, elegant, with a modern outlook. At the moment the global stage is dominated by aromatic and gentle elixirs, whose sensual world transforms into every single drop of the overwhelmingly unique wines of the Persona series. And when this is backed up by an established name in the wine-making industry such as Vinprom Yambol, we can easily see why these wines conquer the connoisseurs in country and abroad. Having decades of tradition, the winery is famous as the oldest one in Southern Bulgaria, whose experience, combined with the modern production technologies, create the magic known as Persona.
What can we expect this year? Naturally–a lot more awards and true admirers. The bar is raised higher, each and every day, and the competition is tougher. The people standing behind Persona know that their creations will outlive the market tests because they are what people look for and love– character, passion and tenderness.Back to News