Much optimism and hope nurture Bulgarian winemakers that participated in the 31st London International Wine Fair- LIWF. Their beneficial participation in the most prestigious annual international wine fair in London is fully financed by the Operational Program for Development of Competitiveness of Bulgarian Economy, managed by the Ministry of Economy, Energy and Tourism, and the Agency for Small and Medium Enterprises.
Unlike the several previous participations, this year the Bulgarian stand has a far more better location, on both sides of the main Hall's pathway. It is visible from all sides thus being an equal rival in design to all other rival countries, participating in the Fair. According to the hosts, this year LIWF has gathered under one roof over 1500 exhibitors from all over the world.
On 18 May 2011 all eight Bulgarian companies, participating in the31st LIWF, welcomed in the ExCel Expo center the Bulgarian Ambassador in London Lyubomir Kyuchukov, the Minister Plenipotentiary of Commercial and Economical Issues in the EmbassyPlamenDimitrov, diplomats and officials from the Bulgarian mission and businessmen. Following a personal invitation from the Bulgarian Ambassador, the winemakers from the Bulgarian stand of LIWF 2011 welcomed diplomats from the Slovenian mission in London, lead by the Ambassador and former Minister of Agriculture of Slovenia - Iztok Jarc.
The talks with the representatives of Telish, Svishtov Winery, Rumelia Winery from Panagyurishte, Vinprom Yambol, Vinprom Peshtera, the winery in Assenovgrad, the companies Light Castle and World Wines showed a joint desire to receive a more substantial support from the Bulgarian Vine and Wine Chamber and the Government for imposing of the commercial brand "wine from Bulgaria" as active and timely marketing and advertisement in UK.
Most of the participants believe that the generic name“Bulgarian wine” should be introduced to the consumers, but each producer should place its own product within the frames set by this image. The main goal is to restore the good reputation of the Bulgarian wines on the Island.Back to News